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Keynote #5 SeeHer: Driving Business Growth by Eliminating Gender Bias in Advertising and Marketing
SeeHer is a global coalition of committed marketers, media leaders, agencies and industry influencers united in the mission to increase the accurate portrayal of women and girls in marketing, advertising, media, and entertainment, so they see themselves as they truly are and in all their potential. Led by the Association of National Advertisers (ANA), in partnership with The Female Quotient (The FQ), SeeHer has become the industry’s leading global voice for gender equality in advertising and media. To help benchmark success, in 2016 SeeHer developed the Gender Equality Measure (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® has become the global measurement standard, measuring 200,000+ ads, representing 87 percent of worldwide ad spend. Learn more about SeeHer initiatives, thought leadership, training and how to embed GEM® into your workstreams. Gender equality and intersectionality in advertising and media is an imperative. It is good for business and good for society.
