ADVISORY BOARD | ad:tech tokyo official website

Etsuko Shakespeare

Google Japan: Director of Agency, Japan

The vision of Google Japan is to "Unlock Japan’s potential together with the power of digital". Japan still has tangible and intangible assets with great potential that just need to be utilized. I would be happy to exchange views with you in the hope of helping to expand Japan's potential by using the power of digital marketing to solve issues that are becoming barriers to realizing this potential and turn them into opportunities.

Daisuke Inoue

SoftBank Corp.: Senior Director

INTEREST: Brand Creative Global

Advertising is a reflection of the changing world. But in the past few years, I believe that advertising has been ahead of the changes in the world in fields such as digitization and data utilization. With the response to privacy issues and the AI utilization, advertising continues to be in a position to stay ahead of change.
I hope to contribute to the entire industry so that people will say that the front line of advertising is the front line of the world.

Naohiro Seike

ADK Marketing Solutions Inc.: Digital Business Produce Center Vice President

INTEREST: Ad Technology Advertising Commerce

What is ad:tech, which has been held for more than a decade? I believe that each person has their own answer at their own time when they rethink the question.
One of the significance of ad:tech, as we see it, is that it allows us to look outside the company. Input on the latest topics in various fields, as well as connect with people who are leading in the industry.
The awesomeness of the situation made me make up my mind to stand there someday myself. In this way, I believe that "it is a place that changes my standards from inside the company to outside the company.” In other words, ad:tech is a platform that also has such aspects.

Fusako Znaiden

McDonald's Japan: SVP, Chief Marketing Officer

INTEREST: Advertising Brand Marketing

ad:tech is a place filled with opportunities to develop your taste for marketing. You are invited to explore the latest marketing case studies and ideas of many great marketers and then ponder over what you have seen and heard for yourself. It is a great place to get away from your daily routine for a while and enjoy exciting and productive input that inspires your brain.

Gen Miyazawa

Yahoo Japan Corporation: Director , Senior Managing Corporate Officer

In 2022, for the first time in some years, it feels as though a milestone year has arrived for the global Internet industry, in which future possibilities are thriving such as that of web3 and the metaverse. In this era of a major paradigm shift, I believe there is an even greater need for a place for us to come together and learn from the expertise of those at the forefront, to address the changes to come, as well as to reacknowledge the unchanging, essential values.
This year's ad:tech tokyo is filled with such opportunities, and I am thrilled to be able to be a part of this exciting event.

Midori Kowada

Lion Corporation: Director, CSV Management Department

INTEREST: AI Marketing Sustainability

It was 2015 when I first heard about ad:tech. It started with a passionate message from my associate that there was a place he desperately wanted to attend. Well, if it's such a great place to go, let's take a peek. In fact, it was a fabulous place to visit. The latest technology, mind-blowing techniques, and passionate stories. Everything you desire to gain is there. ad:tech tokyo is the place to be!

Yuki Habu

AEON Co., Ltd.: Executive Vice President and Executive Officer Digital Business

I think ad:tech is the place where you can have the opportunity to connect with various people and experience dynamic marketing.

Yoshihisa Suzuki

DENTSU INC: Executive Officer

INTEREST: Commerce Marketing Retail

I think ad:tech is the "battle of knowledge" in marketing.
There is no need for compromise, no pitfalls, no order of priority, and the only requirement for both speakers and audiences is to participate in diversity, to exchange ideas, to enhance each other's individuality, and to discuss ideas with each other.

Yukie Takamura

Amazon Japan G.K.: Amazon Advertising

With an environment where organic communication has been reduced due to the Covid-19, I am very excited to capture trends and examples from a big picture perspective that transcends industry through ad:tech tokyo 2022.We hope to collaborate with many of you while receiving tips on how to develop Amazon's advertising business, as it is still in its developing stages.

Yuki Yamaguchi

Panasonic Connect Co., Ltd.: Vice President CMO, Design Officer Diversity, Equity & Inclusion Officer
Corporate Culture Transformation Officer

INTEREST: Brand Global Marketing

For me, ad:tech is an opportunity to concentrate on learning about global trends and case studies from other companies. It's also a place where you will meet great people who will have a life-changing impact on your career. (In fact, I did.) Whether you take advantage of it or not, whether you seek it out yourself or not, is up to you. Hope that you will take full advantage of this valuable opportunity.

Fujiyo Ishiguro

Netyear Group Corporation: Director, Chief Evangelist

INTEREST: CRM Data UI / UX

ad:tech is the place where user companies, agencies, and technology vendors can talk genuinely with each other and discover overseas trends, have serious discussions with industry leaders and talented newcomers, clarify their minds, gain knowledge, and connect with that person you want to meet.

Ayumu Matsuyama

Twitter Japan K.K.: Director, Twitter Client Solutions

INTEREST: Data HR & Management Social Media / SNS

Digital advertising is approaching its next stage of development due to market expansion, accelerating technological evolution, and fundamental changes in consumers.
I believe that discussing the next generation of advertising communication at this very moment is of inestimable value, as it is a deep reflection on the state of social life and the economy itself.

Etsuko Kazaguchi

IBM Japan Ltd.: Vice President, CMO

INTEREST: Brand Global Marketing

For those who attend because they want to know something specific, they will find the answer; for marketers who don't have a specific question, everything they encounter at ad:tech will lead to something that will change their actions for the next day. I look forward to connecting with many of you this year and discovering new things to know here.

Tadasuke Shiomi

Recruit Co., Ltd.

It's difficult to measure the ability value of a marketer correctly. There is no exam or qualification, and it is not equivalent to a position or title.
How should we measure it? My answer is "people". I believe that we should compare ourselves with as many others as possible. ad:tech is a place where you can compare yourself with a great number and variety of people. Please join us to compare your strengths.

Daisuke Arai

Nikkei Inc.: Manager, Marketing Solution Unit, Media Business, Marketing Department

INTEREST: Data Marketing Media

From technology, design, tools to media, ad:tech tokyo is an event where you can participate in all aspects of marketing as your interests lead you.
You may not get the answers directly from the session.
However, there are sure to be many tips and awareness.
Please encounter as many speakers' "words" as the time allows.

Makoto Koide

Japan Advertiser's Association Inc. Managing Director: Shiseido Japan Co., Ltd Strategic Communication Department Executive Manager

INTEREST: Advertising Brand Media

ad:tech is the place to get a sense of what the hottest themes in digital-based marketing communications are.
ad:tech is the place that allows you to draw themes to your company and yourself and get hints for solutions.
ad:tech is also an opportunity to make acquaintances and reconnect with each other.

Omi Suzuki

Meta: Director, Head of Vertical Industry

INTEREST: Commerce Retail Social Media / SNS

As the industry's premier event, I look forward to attending every year since the early days.
I expect further events as a place where you are able to meet and experience not only the latest "information" but also "people" in the field of marketing in general, not just digital.

Daiki Nakata

CyberAgent, Inc.: Executive officer

It is a place where I am able to freely express my thoughts without distinction of job title or organization, and that is what ad:tech is for me. I believe that what can be imagined by human beings can always be a reality, and with this in mind, I look forward to working with all of you to consider the future of the industry.

Daisuke Otobe

Coup Marketing Company Inc.: CEO

INTEREST: AI Data VR / AR

One of the reasons that ad:tech tokyo considers itself unique is the way its programs develop.It reflects the knowledge of advisors representing various practical fields, including BtoC, BtoB, large corporate, startup, foreign, agency, media, data, technology, research, PR, etc.That is why each theme is able to accurately extract "the current year" and propose a cutting edge, based on immortal concepts, while also including those that seemed to shine brightly for a time.

Shunsuke Konno

Rakuten, Inc.: Executive Officer

INTEREST: Advertising Data Media

The way consumers spend their time and money is changing, and the touchpoints that companies have with these consumers are diversifying. How should we optimize this information through media and advertisements? Also, how and by whom can huge data containing personal information be used? Should it be used?
We would like to make ad:tech tokyo a place where advertisers, media, ad tech vendors, and agencies can get together and think about this.

Natsumi Akita

Mizuho Financial Group, Inc.: Group Executive Officer
Group Chief People Officer

The environment around us, especially technology, is constantly changing, and marketing must evolve accordingly. In fact, Professor Kotler, under whom I studied at the Kellogg School of Management, is over 90 years old and still evolving. I believe that those involved in marketing should continue to learn, and ad tech:tokyo is truly a place where marketers gain new inspiration and evolution.

Soichi Kawakami

Dentsu Digital Inc.: President

INTEREST: Brand Creative Marketing

In the ever-evolving technological society, ad:tech tokyo is the place to discuss and consider such big questions as the meaning of our current activities, and what our goals are from here. GenderEquality, that is also one of the major perspectives of this year's theme. Let’s make a chemistry of thoughts among all participants and create new perspectives together.

Katsura Ito

Commissioner, National Personnel Authority (NPA): Former: General Manager, Chief Learning Officer Enterprise Skilling, Microsoft Japan Co., Ltd.

INTEREST: AI Global HR & Management

Thoughtful insight from Marketing professional has been tested under the fragile world situation. Your transformational experience from analog to digital has a lot of value right now.
Let’s take a step forward for the better future.

Keisuke Kato

Accenture Japan Ltd: Managing Director

INTEREST: Commerce Marketing Retail

For me, ad:tech is the place to,,,
(1) Gain new insights
(2) Ensure that my ideas are correct
(3) Build a living network
I believe that ad:tech is the place where things that are limited to one person or one company are brought together by those who are leading corporate reform and young people with high aspirations who will lead the future, and where something starts to happen.
Please join us, as I get so much inspiration every time I attend!

Saori Kiryu

Vector Group: Executive Vice President

INTEREST: Content Investment Marketing

I have encountered many people and updated myself a lot through ad:tech for almost 10 years now. I also enjoy how ad:tech itself is evolving in terms of diversity, sustainability, and more.
I hope that many of you will update yourselves and meet many new people this year at ad:tech, a place which never stops growing.

Aiko Suzuki

Kao corporation: Corporate Strategy, Digital Business Creation Director

INTEREST: Brand Creative Global

You can take a step forward from tomorrow, what you couldn't move forward until yesterday.
The way to take a step forward may be different for each of us, but I believe ad:tech is the place where you can encounter such stimulation and discovery.

Kei Narita

Pinterest Japan: Country Manager

INTEREST: Ad Technology Commerce Video

ad:tech tokyo has always been a place for me to learn about new trends, find new ideas, and meet new people. In fact, many new businesses were created from there. I hope that this will be a starting point for each of you to feel inspiration and take action on it.

Koji Kage

Office Kage Koji Corporation: Creative Director

INTEREST: Advertising Brand Creative

ad:tech has always been my teacher. Bathed in the latest topics and panel discussions, the body is left with a positive fuzzy feeling. I would search out the panelists in the hall, exchange business cards without hesitation, then listened and talked to them. I believe that ad:tech is a place where you can do the marketing treasure hunt enjoyably and earnestly.

Takayoshi Sotani

Adobe KK: Director, DX International Marketing

COMING SOON …

Riku Yamada

AbemaTV, Inc. Head of Business Development Department: CyberAgent, Inc. Managing Executive Officer

INTEREST: Brand Marketing Media

It has been ten years since I first attended ad:tech tokyo.
Every single year has been an important opportunity for me to encounter great information and people.
It is also an opportunity to not only gather information, but also to actively create opportunities to share it.
That is the best part of this event, in my opinion.
Please take advantage of this as an output opportunity as well.

Shiroyuki Dobashi

Delphys Inc.: CEO

INTEREST: Brand Creative Marketing

Needless to say, marketing is a living thing. But aren't you acutely aware of these words right now?
It has become routine, something we would not have thought of a few months or years ago.
At ad:tech tokyo 2022, we would like to capture such current marketing issues and consider these issues with you all.
Let's work together to create tomorrow's marketing.

Mikoto Kato

Cheetah Digital Co., Ltd.: CMO, Vice President

INTEREST: Data Global Marketing

"What is marketing that creates trust?" is the question that marketers will be faced with from now on.
Looking back on ad:tech tokyo's 10 years, I feel that ad:tech is a place where we can observe the essence of things that change and do not change, and where we can make changes with our own solid perspectives.

Ryuji Noguchi

ELYZA,inc: CMO

INTEREST: AI Analytics UI / UX

Discover "everlasting essence" and "new technology" at ad:tech tokyo. This is the recommended style to face ad:tech tokyo. Learn "whether or not it is possible to solve the problems that customers are facing", which is the essence of the unchanging nature of the business. Also, I hope visitors are able to learn about "how new technologies can be applied to business" through real-life case studies.

Kazumasa Kubota

NO WALL

INTEREST: Brand Communication Lifestyle & Entertainment

Efficiency leads to homogeneity.
Diversity leads to inefficiency.
Here, you will be able to find tips on how to solve those contradictory issues.
I think that data is not just about numbers, even though numbers are one aspect of data.
Data are the footprints left by each person.
Let's Gather with a Theory!

Naoyuki Uchiyama

NTT DATA Corporation: Head of SDDX Division

INTEREST: CRM Marketing Retail

Why not create a more exciting world? Why not overturn everyday common sense?
Why not join us and have great experiences together? - at ad:tech.

Naoki Ishikawa

Hakuhodo DY media partners: Integrated account produce division general manager

The walls of the industry are collapsing, experience is the axis, and those who have control of the data leads the world. ad:tech 2022 is where the trends are.

Fuyuhiko Kiso

All Japan Confederation of Creativity: Senior Managing Director

INTEREST: Communication Creative Investment

I have been working with ad:tech tokyo since its launch! A long way to get here, I think. At that time, advertising was still centered on television. I will never forget the power of the large number of people who gathered at Tokyo Prince Hotel, jumping over the barriers of digital and interactive technology!
I hope it continues to be a melting pot of information and people on the cutting edge of MarCom (and even beyond).

Daisuke Tomozawa

E.design Insurance Co.,Ltd.: CMO

With the current climate of uncertainty and information overload, I believe that marketing has become increasingly important in all industries. Digital utilization, which used to be a " method" such as ad tech, is now being used to solve essential issues. Let's grow together, stimulated by the real voices of those who are ahead of us and the experiences of those who are struggling.

Motohiro Ando

Hakuhodo / Hakuhodo DY media partners: Corporate Officer

INTEREST: Brand Communication Marketing

In the spring of 2010, I joined the digital world for the first time. I visited Silicon Valley and was overwhelmed and confused about what I could do. I decided to put my accumulated knowledge in marketing and branding to the test, so I took the stage at ad:tech for the first time that year. Slowly from there, I feel that something began to emerge.