ADVISORY BOARD

Natsumi Akita

Mizuho Financial Group, Inc.

Group Executive Officer
Group Chief People Officer

In her previous position as a VP of Adobe Marketing, Natsumi Akita oversees marketing activities in Japan such as Adobe cloud service marketing, demand generation, public relations / social media, and communication strategies including branding.
Prior to joining Adobe, Natsumi held various key positions, including General Manager of the Digital Solutions Department at Citibank Japan and Vice President of MasterCard Japan.
She left the financial industry and joined Adobe in April 2017, and has been in her current position since 2018.
Natsumi received her bachelor’s degree from the Faculty of Economics, the University of Tokyo, and her MBA from Northwestern University, Kellogg School of Management.

What is ad:tech tokyo for you?

The environment around us, especially technology, is constantly changing, and marketing must evolve accordingly. In fact, Professor Kotler, under whom I studied at the Kellogg School of Management, is over 90 years old and still evolving. I believe that those involved in marketing should continue to learn, and ad tech:tokyo is truly a place where marketers gain new inspiration and evolution.