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Diamond Sponsor
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：ad:tech appearance count
- Reid Santabarbara New
- New Game+
- CEO & Co-founder
Reid SantaBarbara began working in the Metaverse after solving the problem of virtual attendees outweighing the in-person attendance at esports events. This resulted in an augmented reality broadcasting software that combined the physical world and virtual world for screen-bound audiences, called Depthcast. This SaaS B2B platform normalized augmented reality creation for the broadcast and live event market, becoming popular for enterprise companies like Red Bull and Boeing.