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- Ryota Yukisada New
- Shiseido Company, Limited
- Executive Officer/ Chief Brand Officer, Brand SHISEIDO
Mr. Yukisada has been always involved with brand development and worked for multi-national companies such as Unilever, The Coca Cola Company, and Mondelez International. Experienced brand management in various levels to widen my perspective; global scope, regional scope (Asia), and local scope (Japan).
He joined Shiseido in 2015 to lead the expansion of personal care brands in Asia and transformed Japan specific brands, SENKA (facial cleanser brand) and uno (male grooming brand), into Asian key players.
From 2019, moved to Brand SHISEIDO to accelerate the growth and drove the world-wide presence expansion of the brand with the signature top-selling beauty serum, Ultimune. In current position from 2021 and keep on building brand SHISEIDO as the global beauty powerhouse brand.