PROGRAM

NX-4 Marketing Impact of the DAO-Type Working Styles

DAO is a new form of organization with a different operating philosophy and structure than the current corporate organizations with which we are familiar. DAO is expected to perform even better than many of these organizations, adapting better to the future environment of Web3, in the metaverse, as blockchain technology evolves. They may be able to empower people to deliver innovations and new market developments in a more democratic way, without a top-down hierarchy.

This session will explore cutting-edge perspectives from practitioners in the Marketing field. If it is coming with a certain probability, think about how it will change our world and prepare for it.

• Moderator

  

  Daisuke Otobe

  Coup Marketing Company Inc.

  CEO

  

• 

  Ryuji Mitsuishi Banderas

  Twitter, Inc.

  Twitter Next, Director Japan and Korea

  

• 

  Sosuke Koyama

  Digitas Japan

  Strategy Chief Transformation Officer

  

• 

  Johansson Henrik

  Crypto.com

  EVP, Global Head of Growth