PROGRAM

MC-7 What is Need to Implement Fan Marketing Practices?

While the term "XX-marketing" is often used, "fan-marketing" is the one that has been gaining more and more attention in recent years.

What does fan marketing actually mean then? The answer to this question varies from person to person in terms of ideas and methods. Because the
term is super abstract, increasingly being discussed in an ambiguous manner.

So this session will provide an opportunity to rethink "fan-marketing," a term that is so important that it is discussed in different ways.
What exactly is "fan-marketing"? What is it for? And what is the best way to start?
These topics above will be discussed and summarized from the perspectives of those who actually practice fan-marketing and those who support fan-marketing as partners/vendors.

We hope that those who are even interested in the term "fan marketing" will join us as a forum to think about it together.

• Moderator

  

  Kanako Shinohara

  E-commerce & Digital services, Ryohin Keikaku Co.,Ltd.

  Board member, Digital Marketing Institute

  

• 

  Manami Kawazu

  YOHO BREWING

  Brand Promotion

  

• 

  Hiroki Kato

  ADK Marketing Solutions Inc.

  alphabox unit, Sinior CX Director

  

• 

  Chiaki Asahi

  Cheetahdigital Co., Ltd.

  Loyalty Solutions Consultant