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Keynote #3 Commerce Media: The Next Wave of Digital Advertising
In advertising, marketers need to know if a rising trend is a short-term fad or a durable disruptor and be able to adapt accordingly. Like its predecessors of digital display, search, and social media, commerce media is an advertising wave that’s poised to have lasting effects on the industry, and broader implications on the internet as we know it. As the next wave of digital advertising, commerce media will transform marketers’ abilities to reach, acquire, engage, convert, and retain customers who are on their buyer journey — with coveted closed-loop measurement to understand outcomes.
Waves of disruption can either propel marketers forward or pull them under. Criteo is the leader in commerce media, working with 22,000 advertisers around the world to drive successful commerce outcomes. In this keynote session, Criteo’s CEO, Megan Clarken, will share how marketers can own the commerce media wave today — and in the next era of digital advertising.
