PROGRAM

Keynote #2 Change is the only constant: 5 critical things in building a high performing organization that adapts to change

We are living in a world where change is the only constant. What kind of companies can unleash creativity and navigate through change? The ones that continuously find creative solutions will lead business innovations. In this session, Kyoko Matsushita, the newly appointed CEO of Japan from April for WPP, the world largest marketing communications company, and Hitomi Iba, an international business strategist and consultant will exchange POVs on how to build an agile organization by touching on purpose, talent, data & technology, leadership and more.This session will provide some useful insights and ideas for the AdTech Japan participants as they build their high performing, future-proof organizations.

• Moderator

  

  Hitomi Iba

  IBA Company, Inc.

  President

  

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  Kyoko Matsushita

  WPP Japan

  Chief Executive Officer