PROGRAM

BM-7 Risks in Digital Advertisements -Soundness and Morality-

Brand safety and ad fraud are not issues to be addressed only by the digital advertising department, but rather, they are issues that must be addressed by management from the perspective of risk management and governance.

In this session, we will dive into specific problems and their causes from the viewpoints of advertisers, agencies, and media, and openly discuss possible countermeasures.

The goal is to help management understand why this issue needs to be addressed immediately and what can be done from tomorrow.
For those who are closer to the execution layer, we will provide tips on how to communicate with the management layer to get them to take this issue seriously.

• Moderator

  

  Tatsuo Sakamoto

  Moloco inc.

  Head of Sales, Japan

  

• 

  Akiko Nishidate

  Brand Journalism, Inc

  COO

  

• 

  Asuka Nishimoto

  dentsudigital

  Strategic Account Planning

  

• 

  Yosuke Tsurumi

  Indeed Japan K.K

  Marketing Senior Digital Marketing Manager