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BM-1 Generation Z as Deciphered from the Social Structure - How to Close the Generation Gap through Information Disparity
For marketers who find it "hard to read Gen Z trends." How should we decipher their insights and what kind of consumer behavior do they have in mind for the future?
Ms. Matsuno of CyberAgent, who is researching the next generation's insights while actually employing Gen Z staff, Ms. Osada of Shibuya 109 Entertainment, who is constantly capturing the consumer behavior of young people based in Shibuya, and Mr. Sakai, who is in charge of the gaming industry at TikTok, the social networking platform most supported by Gen Z, will present the report on how they feel and will give a report with a sense of hands-on experience and discuss their respective perspectives.
